CROWN VINTAGE A/W 25

CLIENT / BRAND:

SEASON:

Crown Vintage

A/W ‘25

Creative Direction

Color & Material Design

Footwear Design

PROJECT TYPE:

Create a versatile collection of footwear that transitions seamlessly from urban daily activities to outdoor adventures, all while remaining affordable and stylish. Meet the brand’s consumer needs and develop products that resonate with the current customer and expand the business into new categories.

BRIEF:

Participate in Creative & Trend Direction for the A/W season /// Participate in sketch reviews, proto reviews, and sample corrections /// Assist in material and color design across the product range from proto sample production to confirmation /// Conduct trend research that aligns with customer’s lifestyle /// Establish key seasonal and foundational color palettes

MY ROLE:

CONSUMER PROFILE

The Everyday Adventurer

The CROWN VINTAGE customer is a functional purchase driven consumer who desires product that is durable, comfortable, and meets him at an affordable price point. This consumer wants to look and feel good in what he wears but isn’t necessarily chasing trends or the hottest new item. He prefers things that “look nice” and “feel nice”, therefore craftsmanship and attention to artisanal details are important.

This consumer is definitely a hobbyist who enjoys trying new things.
He enjoys balancing his lifestyle with outdoor activities (camping, cycling, fishing) with indoor interest (playing instruments, leather working, diy projects)
His footwear consist mostly of brands like: Thursday Boots, Olukai, Sperry, Red Wing, Eddie Bauer

Product Needs- reliable, affordable footwear. comfort and stylish product.
Measures of Success- makes him feel good, fits into his lifestyle = Getting outdoors and doing activities that provide enjoyment and peace of mind.
What do they gain from shopping at Crown Vintage?
Casual affordable footwear that matches his different lifestyle activities

CREATIVE DIRECTION & TREND

“AMERICAN HERITAGE”

For A/W 2025, Crown Vintage takes inspiration from the rugged authenticity of classic Americana and the pioneering spirit of the American West. Eschewing traditional cowboy tropes, this collection channels the ethos of exploration, craftsmanship, and the enduring connection to the outdoors. Rooted in the rise of vintage fashion and the emotional resonance of heirlooms, the collection emphasizes meaningful, character-filled designs that tell a story. These are timeless pieces crafted to last, evoking memories, inspiring sentiment, and becoming treasured staples in the lives of our customers.

Trend Story 1: AMERICAN HEIRLOOMS