SÓRENA
A casual, lifestyle trainer inspired by the diversity of agriculture and colors in Mexico
A/W 24
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SÓRENA is a footwear concept for the brand's A/W ‘24 collection. Inspired by Mexico's rich heritage and diverse natural landscapes, this casual lifestyle shoe is designed to embody the essence of comfort and style by combining aesthetics seen in trail running sneakers and casual athletic brands. SÓRENA blends functionality with fashion, offering a versatile footwear option for everyday wear around.
We encourage our customer to be more aware of nature, their consumption, and their impact on the environment. SÓRENA inspires consumers to make mindful choices and embrace a holistic approach to fashion and lifestyle as we invite them to walk with purpose and tread lightly on the Earth.
PRODUCT INSPIRATION
IDEATION & SKETCHES
SAMPLE CORRECTIONS
COLOR STORIES
PUEBLA
Drawing from the rich colors of clay and the vibrant red hues of the desert, the Puebla theme incorporates earthy tones and warm accents into the design palette. These colors evoke a sense of warmth, grounding, and vitality, infusing each shoe with a touch of natural beauty.
At its core, the Puebla theme is about rediscovering joy in the everyday by highlighting the beauty of seemingly mundane details and overlooked landscapes. With this color story, we seek to inspire individuals to cultivate a sense of wonder and appreciation for the things around them.
COSECHA
From weathered husks of ripe produce to rustic packaging and goods, this theme captures the essence of the mercado experience. Embracing the authenticity and organic beauty of the market, this color theme evokes a sense of connection to the land and its bounty. With a palette of muted browns, warm red ochres, and deep greens, each design reflects the rustic charm and natural vibrancy found in the mercado.
Rooted in the authenticity & organic beauty of the mercado, each color pays homage to the artisans, farmers, and vendors whose livelihoods are intertwined with the land. With this color story, we invite wearers to reconnect with the earth & savor the simple pleasures found in nature's bounty
