OUR STORY
Founded in 2025 by Mexican-American designer - Aarón Angeles, ARÓN JACO was created from a deep desire to reconnect to his cultural roots and celebrate the stories of those who often feel disconnected from their heritage and cultural identities.
Our mission is to inspire BIPOC creatives to embrace their heritage, trust their creative instincts, and pursue their passions unapologetically. ARÓN JACO is a platform that encourages cultural pride, self-expression, and empowerment. We focus on helping creative individuals see themselves reflected in the products they use and the communities they build.
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At Arón Jaco, we believe in the power of storytelling, resilience, and bold action. Our mission is to empower underrepresented voices throughout the creative industry by celebrating cultural heritage and encouraging the unapologetic pursuit of artistic dreams. We aim to create a future where every individual, regardless of background, feels empowered to express their true self and see their unique identity reflected in the work they create.
Through innovative design and a commitment to ethical practices, Arón Jaco serves as a platform for underrepresented creatives to thrive by providing mentorship opportunities, community-building, and access to opportunities that elevate their craft. We seek to inspire those who have been overlooked by the mainstream to challenge norms, push boundaries, and know that their creative dreams are not just possible, but essential to shaping the future of art, design, and culture.
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We believe - authenticity is art
We believe - in the transformative power of storytelling
We believe - in inspiring bold self-expression, creating spaces where creativity can thrive through the exploration of culture & identity.
We believe - that perseverance, adaptability, and innovative problem solving are key to pushing boundaries and creating impactful design.
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The logo is inspired by the sacred Aztec symbol “Ollin”, which translates to movement or motion in the Nahuatl language. In the Aztec calendar, Ollin represented an auspicious day to take action and embrace change. Our logo symbolizes the perseverance and strength of Hispanic immigrants, serving as a reminder of how far you can go if you challenge yourself to take risk and action.
Founder’s Story
¡Hola!
I’m Aarón Angeles, the founder, lead designer, and creative director behind Arón Jaco. Growing up Mexican-American, as the child of immigrant parents, I faced a lot of challenges navigating my identity throughout my adolescents, but these challenges ignited my passion for designing in a way that celebrates the richness of my cultural heritage and empowers my creative expression. As a Mexican designer, my journey has been driven by a deep desire to reconnect with my roots and give voice to the stories of those who are often overlooked by mainstream narratives.
At Arón Jaco, I wear many hats and I orchestrate the design direction and narratives seen in our products, ensuring that every design tells a story and every piece embodies the values of authenticity, resilience, and bold self-expression. My mission is to create a community space for underrepresented voices in the creative industry and offer both inspiration and support to the next generation of artists / designers.
With Arón Jaco, I want to create a space for others to feel seen, inspired, and empowered to embrace their own unique voices and creative dreams. This is more than a “lifestyle brand” or creative studio - it’s a community where we can uplift one another, celebrate our identities, and push boundaries together.